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To celebrate the arrival of a captivating new book Pokécology: An Illustrated Guide to Pokémon Ecology, an exciting partnership is underway. The Pokémon Company alongside London's Natural History Museum are opening a pop-up shop stocked with exclusive items. Fans can look forward to products like plush toys, art prints, and writing supplies that are inspired by the museum's theme. For collectors, however, is a limited-edition Pikachu card, given as a gift with purchase at the pop-up. This shop is scheduled from the physical location and its web counterpart from January 26 to April 19.

Pokécology Behind the Partnership

Pokécology: An Illustrated Guide to Pokémon Ecology represents a much-awaited tome packed with beautiful artwork that show Pokémon in their wild environments. It's essentially is the kind of research an in-world scientist could produce once trainers provide field notes, alternatively a naturalist's journal could have sketched had the Galapagos teemed with Pidgeys instead of birds. Part of the charm stems from the book's serious treatment, treating Pokémon as worthy of scientific study. Author Yoshinari Yonehara and artist Chihiro Kinoshita both hold doctorate degrees in ecology and behavioral science.

Why This Promo Card Different

It is common for The Pokémon Company to release promos celebrating big events or brand collaborations. A lot such promotional cards typically highlight the famous mouse Pokémon that acts as the series face. The factor setting this latest promotion apart is its unusually large dimensions. Although exact measurements were not publicly disclosed, availability is guaranteed to be strictly limited, with fans able to get only a single card per purchase.

Limiting Speculator Interest

According to a company statement, a portion of the merchandise may also be available beyond the museum walls. But, broader availability will only be select retailers within the United Kingdom. Critically, fans will not be able to purchase the card through the official web shop. While speculator demand is inevitable, the setup suggests they will have a difficult time stockpiling large numbers this time around. If you're unable to attend, there is an alternative like fossil-themed display coming to the Windy City in the coming months.

"Every penny from purchases from the museum store and its web shop, which covers Pokémon products, go toward the Natural History Museum’s charitable mission. This includes the research of 400 scientists dedicated to scientific inquiry and finding solutions to the global ecological crisis," the statement notes.