England's Emma Coates Leaves England Under-23s Role to Become Head Coach at NWSL's Bay FC
Marking a major shift in her coaching journey, the former England youth boss has stepped down from the England Women’s Under-23 national team to be appointed head coach for NWSL franchise Bay FC.
A New Chapter
She takes over from Albertin Montoya, who guided the San Jose-based club during its debut two seasons in the top-flight American league. Montoya announced in September his intention to depart at the conclusion of the 2025 campaign, a season which saw Bay FC end up 13th in the league standings.
“I have thoroughly enjoyed my time with the FA,” remarked Coates. “It has been instrumental in my development both on and off the pitch. I am now prepared and eager to challenge myself in a new environment.”
Proven Developer
Since taking charge in 2023, Coates managed the England U23s through fixtures including a 1-0 victory over Norway in the continental competition and a high-scoring loss to the United States. Accompanying her to the NWSL is her former Lionesses staff member, Gemma Davies, a ex- Aston Villa manager in the Women’s Super League.
The club's chief executive, a former FA women’s technical director, spoke highly of Coates's qualifications: “She is both an superb manager, but she also has a strong record of nurturing talent to compete at the highest levels.”
“She is an outstanding leader of people and culture and has the strategic outlook we were seeking,” added Cossington.
Club Context
Bay FC experienced a mixed start to its NWSL existence, securing a playoff spot and suffering a postseason defeat in its first year before facing difficulties to a near-bottom placement in 2025.
The Football Association's new technical lead, Gavin Step, bid farewell to the departing duo: “We thank Emma and Gemma for their time with us and wish them all the best with their new challenge. Emma, with Gemma, has played a crucial part in fortifying the pipeline between the young Lionesses and the first team.”
“Their work has directly influenced the development of many promising talents who have progressed into senior Lionesses,” he added.
Lasting Legacy
After succeeding Mo Marley in 2023, Coates has been integral to the advancement of a number of players to the national team, including midfielder Lucia Kendall—who netted her first Lionesses goal—and attackers Michelle Agyemang and Aggie Beever-Jones.
Discussions for successors to fill the roles is now underway, to continue the progress of the Women’s Under-23s setup in the seasons ahead.
